Bridging the gap between psychology and business
York St
John University is launching a series of workshops during York
Business Week to help local businesses become more efficient,
effective and enjoyable.
Frances Dodd, Senior Lecturer at York St John
and Chartered Psychologist in Business Psychology, has applied
psychological theory to practical issues of the workplace and
developed a series of workshops aimed at small and medium sized
enterprises in York and the surrounding area.
The workshops, entitled The Psychological
Advantage, will provide practical and enjoyable professional
development in key areas of business. These include recruitment and
selection, stress management, coaching and mentoring, building your
team, time management, and presentation skills. The success of
these workshops is that they will focus on individuals, so all
delegates will leave with personalised action plans.
In Yorkshire, one in six people are
self-employed and over 70 per cent of businesses employ on average
10 people. Frances believes that these small businesses are
critical to the economic success of Yorkshire, yet they have
limited resources and support to help them achieve sustained
growth.
Frances said:
“Practice and theory go hand in hand and this
is the basis of my workshops. In light of the government’s push for
the start up of new enterprises, there is more demand than ever to
meet the needs of growing businesses. This is particularly relevant
as the harsh reality is that four out of five start-up enterprises
fail. The Psychological Advantage workshops will be practical,
informative and relevant to the local business community.”
The workshops start in January 2012, but
bookings are being taken now. Frances will be at the York Business
Week ‘Creating Opportunities’ event, organised by Higher York at
York St John University on Monday 14 November, from 4.30pm until
7.30pm. Discounts on workshops will be available to those who book
at the Business Week event. For more information, please visit
www.yorksj.ac.uk/businesspsychology
For further information please
contact Amy Hall, PR & Communications Officer on
T: 01904 876466 or E: a.hall@yorksj.ac.uk
